OrbitShift for Marketing teams

Make ABM work with the most comprehensive and real-time signals

Run high-impact marketing campaigns based on the most comprehensive signals (e.g., in-market intent, hiring, financials, social media) being gathered on real-time basis.

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We help sales teams achieve

We help marketing teams achieve

3-5X

MQL to SQL conversion rate
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50%+

Effort reduction in campaign management
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60 to 70%

Efficiency in internal sales activities
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Intelligence Hub for Your Marketing
Automation

OrbitShift drives the entire marketing value chain — from identifying the best campaign themes and target accounts to finding key stakeholders and crafting personalized outreach. Powered by real-time intelligence across intent signals, hiring trends, financial reports, analyst insights, social media, and news — OrbitShift helps you engage the right people with the right message at the right time.

One-to-One personalization

Move beyond generic, one-size-fits-all messaging. OrbitShift enables a three-pronged contextual approach—tailored to the account, the specific prospect, and the most relevant offering—ensuring every message directly addresses their needs and pain points.

Auto-sync with sales

OrbitShift keeps sales and marketing in perfect sync with a single source of truth on accounts, prospects, and relevant offerings. By continuously tracking role shifts, competitor moves, and intent signals, it ensures teams stay aligned in real-time—delivering the right message at the right moment for maximum impact.

Account-based consultative sales reimagined

With customer accounts as an anchor for full deal life-cycle features built intuitively (e.g., priorities, key executives, customer persona, contextual email/message, account research, on demand knowledge search/content generation), OrbitShift makes account based sales teams’ life dramatically simpler and more productive

AI in natural sales behavior

With AI-native approach OrbitShift conforms to sales DNA (e.g., concise ideas/recommendations vs. data for short attention span; actions for faster results seeking)

External orientated and forward looking

Unlike CRM, account planning tools which rely on the past and internal data, OrbitShift is all about keeping sales teams in sync with the changing realities of their customers to give them a valuable edge in sourcing and winning deals

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What to Target

Identify best campaign themes (among your product/services offerings) and corresponding high intent accounts at any time.

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    Choose the “hottest” offering at any particular point of time, based on the most comprehensive set of signals (in-market intent, hiring, financial/investor reports, analyst reports, social media and the news) for a campaign among all your accounts at OrbitShift
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    Search and identify best possible accounts based on your criteria (e.g., geography, industry) for a specific campaign theme.
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    Track and act on market alerts (e.g., funding rounds, executive changes, new product launches) for your target accounts on a real-time basis.

Who to Engage

Pinpoint the right decision-makers and influencers within target accounts.

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    Auto-identify different decision makers (business, technology and procurement) based on specific campaign themes. 
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    Track executives and drive outreach based on real-time triggers (e.g., executive shifts, M&A)
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    Track your current account champions and sponsors and reach out to them as soon as they transition to other roles within or outside the organization. 
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How to Market

Use signal-based content and messaging to drive better engagement.

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    Auto-generate  personalized emails and LinkedIn messages based on buyer personas and account context.
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    Auto-generate marketing content for dissemination, leveraging internal case studies and internal knowledge data.
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    Find reliable contact details for the outreach.

Seamless Integrations for Effortless Connectivity

Orbishift offers out-of-the-box integrations with leading enterprise systems, ensuring a smooth and unified experience across your tech stack.

CRM
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Salesforce
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MS Dynamics
Knowledge repositories
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Sharepoint
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OneDrive
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Google Drive
Collaboration
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Teams
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Slack
Marketing
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Outreach
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HubSpot
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Pardot
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Marketo