How Cyient Scaled AI Adoption Across Its Sales Team with OrbitShift
August 25, 2026
“Over the last year I’ve seen that just like Cyient, OrbitShift is also rapidly evolving.”
- Dr. Vidya Parsam, Director of Marketing, Cyient
About Cyient
A leading global engineering and technology entity, Cyient generates more than $1 billion in annual revenue while delivering critical solutions across the aerospace, automotive, rail, energy, and utility sectors. Their dedicated GTM teams manage the entire sales lifecycle, leveraging deep expertise in account intelligence, strategic planning, prospecting, and the development of new opportunities.
The Challenge
Cyient set out to explore how AI could support the sales lifecycle, from account research and planning through prospecting, customer meetings, and opportunity creation. To pinpoint where AI could have the greatest impact on the GTM process, the team interviewed more than 50 internal leaders. Three priorities emerged:
- New leaders needed a faster way to get up to speed on Cyient’s offerings and feel confident speaking with customers.
- The sales team wanted to spend less time on RFPs, so they could respond to more opportunities and put more care into each response.
- The intelligence team supported multiple business units at once, creating a need for faster access to relevant information for sales teams.
Beyond these priorities, Cyient was also looking at how AI could support the broader sales lifecycle, including competitor intelligence, customer preparation, and value proposition development.
Why OrbitShift
Cyient evaluated several AI platforms before choosing OrbitShift. The team wanted one platform that could support different stages of the sales process, from account research and planning through opportunity creation and RFP responses. The ability to work with multiple AI models was another important factor. Different sales activities call for different approaches, so the team valued having purpose-built models for each specific use case, all within the same platform. Keeping everything in one place was also key to adoption: sellers didn’t want to juggle multiple disconnected tools and vendors. A single, unified platform kept information accessible and helped sustain usage across the GTM organization.
Implementation & Adoption
The implementation involved multiple functions and business units across Cyient. The team worked through the process with OrbitShift and continued to share feedback as new requirements came up. Over time, the platform became part of a wider conversation around AI adoption. Working with OrbitShift gave members of the team more confidence to explore AI, build agents, and share what they were learning with colleagues.
The team also saw the value of bringing new use cases into the platform as their needs evolved. What started with three core GTM challenges expanded as the team identified additional ways OrbitShift could support their sales process. Cyient consistently valued OrbitShift’s flexibility. The platform evolved continuously based on feedback from both sales and delivery teams, with new requirements incorporated into the product over time.
Results
For Cyient, the impact has spanned the entire sales workflow, with faster access to information and more ways to bring AI into everyday work. The team has seen:
- Faster access to sales intelligence
- Less time spent on RFPs
- More consistent RFP responses
- Faster access to account and customer information
- Stronger support across account research, planning, and prospecting
- Greater adoption of AI across the team
- New AI use cases and agents emerging from the team’s own experience
The broader value has been the ability to bring more of the sales lifecycle into a single platform, while continuing to adapt it around the needs of the business. Along the way, the team has built greater comfort with AI, carrying that learning into other areas of their work.
Ready to bring AI into your account research, RFPs, and the wider sales lifecycle? See how OrbitShift can help your team get there.